Event Location Intelligence

Make the right event location decision — on the right terms.

Whether you're staying and renegotiating, relocating, or launching into a new market — the location decision is high-stakes and full of opportunity. Equimore helps event owners make defensible, comparable, and commercially sound location decisions — when the choices and terms matter.

10+

Years of proprietary benchmarks

15+

Global cities benchmarked

>€7B

Event economic impact assessed

Trusted By

GSMA logo — Equimore location strategy client Mobile World Congress logo — Equimore location strategy client 4YFN logo — Equimore location strategy client ICE London logo — Equimore location strategy client Clarion Gaming logo — Equimore location strategy client IFA Berlin logo — Equimore location strategy client

Too much rides on your location decision
to get it wrong.

No shared baseline

Event teams spend months comparing cities with no standardised framework for evaluation.

⚖️

Weak negotiation leverage

Contracts are negotiated without clear reference points or understanding of market norms.

🔍

Hidden risk

Financial and operational risks are taken on without being fully visible or understood.

The result?

Lost time, weak leverage, and decisions that are hard to defend internally.

Equimore exists to make these decisions clearer, faster, and defensible — with better terms.

Services built on proprietary benchmarks

Our work is built on proprietary benchmarks developed from analysing and bidding for major B2B events.

Early Stage

Location Readiness

Is this the right city — whether you're staying, moving, or launching?

  • Up to 5-city comparison
  • Cost of attendance analysis and connectivity rankings
  • Strategic recommendations
  • 2-week turnaround

Best for: Early-stage evaluation

Full Service

Full Location Engagement

End-to-end location selection and negotiation

  • Multi-city competitive process
  • City engagement & site visits
  • Contract negotiation
  • 6–9 month engagement

Best for: Major relocations and international expansion

Getting the right city is only half the job.
Getting the right terms is the other.

Years of multi-million dollar venue negotiations give us a benchmarked understanding of what's fair, what's missing, and what you should be asking for. We're not biased toward moves — we're biased toward the right outcome.

⚖️

Benchmarked terms

Every clause, rate, and deal structure measured against comparable contracts across cities and event types. You'll know exactly where you stand.

🤝

Independent and defensible

An outsourced partner ensures the process is fair, unbiased, and structured — not driven by internal politics or supplier pressure.

🏠

Sometimes staying is the right call

Not every review ends in a move. Sometimes the strongest outcome is renegotiating where you are — armed with real data on what you're worth.

Ready to start your project?

Free · 30-minute call · No obligation

Book a Conversation

Not sure where to start with
your location decision?

Book a 30-minute call to understand:

  • Whether your current city is structurally strong — or if better options exist
  • Which 2–3 cities would be worth evaluating for a move or a new launch
  • What the key trade-offs are for your specific situation
  • Whether a formal assessment would be valuable — and what that would include

This is a strategic conversation, not a formal analysis. We'll share directional insights from our benchmarks to help you decide if deeper work makes sense.

If you already know you want a detailed comparison, you can skip straight to booking a Location Readiness Assessment.

Request Free Strategy Call

For people who believe location
materially affects outcomes.

🎯

Event Owners

Organisations making high-stakes location decisions

🌍

International Growth

Teams expanding event portfolios into new markets and regions

📊

Strategy Leads

Operations and strategy teams driving decisions

👔

Executive Teams

Boards and leadership when decisions escalate

🏛️

Venues & Cities

Supply-side partners wanting to improve their offering

Proving the value of events
to host cities and organisers.

Economic impact is where location strategy meets hard evidence. We quantify the real value events create — giving organisers and cities the confidence to make informed decisions and build lasting partnerships.

Why Economic Impact Matters

When an event generates hundreds of millions in economic activity for a host city, that changes the conversation. It shifts the dynamic from "please host us" to a genuine partnership where both sides understand the value exchange.

Our economic impact assessments give event owners the data to negotiate from a position of strength — and give cities the evidence they need to justify investment in infrastructure, subsidies, and long-term partnerships.

>€7B

Total economic impact assessed

20+

Impact studies delivered

Attendee Spend Analysis

Detailed modelling of delegate expenditure across accommodation, transport, F&B, and ancillary spend.

Multiplier Effects

Direct, indirect, and induced economic activity rippling through the host city's economy.

Job Creation

Employment supported across hospitality, transport, venues, and professional services.

City Benchmarking

Comparative impact across cities to support relocation decisions and bid strategies.

Deepest comparative insight
in global cities.

Our methodology — built on 10+ years of proprietary benchmarks — applies worldwide, adapted to regional market dynamics.

Amsterdam Barcelona Berlin Dubai Frankfurt Hong Kong Las Vegas London Madrid Milan Munich Paris Seoul Shanghai Singapore Sydney Tokyo

A shared intelligence layer that makes location decisions comparable.

Signal Brings Together

  • Cost of attendance benchmarks
  • Accessibility and connectivity data
  • Venue capacity and infrastructure
  • Contract norms and precedents
  • Risk indicators and operational constraints
  • Growth forecast

What This Enables

Understand which locations are structurally stronger

See where current terms sit versus the market

Identify what can credibly be renegotiated

Avoid decisions that create hidden cost or risk

Signal supports judgement; it does not replace it. The goal is to make better decisions, on better terms.

Facing a location decision where the choice — or the terms — matter?

For organisations with an active decision or negotiation

Let's discuss your
location decision.

Equimore

Address

160 Robinson Road, #14-04
Singapore 068914